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Gucci Good Game
Role: 3D Artist | Year: 2023

Created 3D virtual backgrounds integrated with live model photography for Gucci’s gaming-inspired campaign.

Guccio Gucci's monogram has paid tribute to the brand's history since the 1960s. Adding an element of duality to the emblematic symbol, the GG is also an abbreviation of 'Good Game' - the saluting message shared at the end of games by competitors when they turn back into companions.

Through the emblematic motif, the special capsule collection celebrates the shared values of the House and the world of gaming, manifested by Gucci Good Game as it creates hubs for self-expression, talent, and freedom.

Concept and Creative direction: King Kong Studio @kingkongmagazine
Photo @picpicpiczo 
Styling @andrewdav1s1
Hair @teijiutsumi 
Make up @laurenfreynolds 
Set design @furmaan.ahmed 
Nails @nailedbysg

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Zongbo Jiang (z00n9b00) is a London-based Digital Artist and Creative Director, specializing in 3D design, digital fashion and character-driven storytelling.

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