Gucci Good Game
The Gucci Good Game Collection
Guccio Gucci's monogram has paid tribute to the brand's history since the 1960s. Adding an element of duality to the emblematic symbol, the GG is also an abbreviation of 'Good Game' - the saluting message shared at the end of games by competitors when they turn back into companions.
Through the emblematic motif, the special capsule collection celebrates the shared values of the House and the world of gaming, manifested by Gucci Good Game as it creates hubs for self-expression, talent, and freedom.
Concept and Creative direction: King Kong Studio @kingkongmagazine
Make up @laurenfreynolds
Set design @furmaan.ahmed