Visual Activism in the Digital Space
Zongbo Jiang
Jiang is a visual artist based in London. With a background in Graphic and Digital Fashion design, his design philosophy has always been true to sculpting a narrative. He observes the collisions between aspects of daily life, focusing on social and environmental issues. His work centers around creating digital characters, which often take strange and comedic forms. These characters are placed in virtually crafted spaces to solidify the narrative he creates to share the concepts he is portraying.
Jiang considers himself an earthling and his practice to be visual activism. Focusing on issues such as mental health, animal rights and the environment Jiang endeavors to offer an alternative digital representation of the dilemmas within these areas, to open and continue the conversation of how we can improve the way we all live on this planet as earthlings.
Climate Heroes (4months)
Climate Heroes showcases 12 digital characters representing endangered species most affected by the climate emergency. These characters, situated in wild and turbulent amalgamations of their respective ecosystems, highlight the environmental impact on endangered species if climate targets are not met.
The project sheds light on the physiological changes threatened by the predicted 1.5°C+ increase in global temperatures. Climate Heroes serves as an immersive and accessible experience to engage with empirical information regarding the climate emergency, aiming to encourage awareness, empathy, and action towards mitigating the effects of the climate emergency.
Cat walk collaborate with @nanmooo
Music: @altavistasocialclub
AR collaborate with @formlessinitial
Music: @xiaji2tsunagi2
Climate Heroes
Zongbo Jiang
Design intern team:
Design Assistants
Kassandra Speed
Timothy Martin
Digital Garments
Hana Lee
Yinuo Wang
Digital Characters
Mo Nan
Music
Xiaji Yun
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Pepsi x Zongbo
Mount Tai
"Climbing the 'Head of the Five Great Mountains,' experiencing Chinese culture."
Pepsi x Zongbo
Wen He You
"Traversing through time, exploring the essence of popular culture and local customs."
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Full 3D Image and video
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DAZ - Basic Figure building https://www.daz3d.com/get_studio/
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ZBrush - Can create certain special shapes http://pixologic.com/
DAZ and ZBrush can send items/files between each software
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Mixamo - After you build your figure, its a website where you can make certain movements for your figure https://www.mixamo.com/
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CLO - Making a digital garment, if needed. https://www.clo3d.com/
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C4D - Put all the 3D object files or creating new digital elements to rendering final images and videos. (same as other softwares like blender) https://www.maxon.net/zh/cinema-4d
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Editing video with Premiere/ Aftereffects & editing images with Photoshop or other image editing softwares.
Mix Medium 2D/3D (1)
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DAZ - Basic Figure building (it's easiest one compared with others) or ZBrush - Can create certain special shapes.
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CLO - making a digital garment, if needed.
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Photoshop can import 3D obj file and edit with different layer
Mix Medium 2D/3D (2)
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Photoshop editing the real model you want with transparent png pictures.
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C4D import the png file, and mix with 3D elements and render final work ( ZBrush/C4D/free download website)